Cogsnews

March 21st 2011, Neurofocus, a San Francisco based neuromarketing firm released the first dry and wireless EEG cap. The cap was released at the Annual Advertising Research Foundation Convention Foundation in New York, New York. The product has been in development for the past three years, and according to the NeuroFocus website it combines “medical-grade [...]

“Things get worse before they get better.” The saying no longer holds its place in urban legend as cognitive science reveals the genes, neurotransmitters, and areas in the brain that construct the human (and monkey) error-detection apparatus; how it is biology that we must first fail before we succeed. Source: WTRI Papers on Brain Science